The foundation
Facilitator course
The original, and the foundation everything else is built on. You learn the whole Belief Coding® process from start to finish, and the thinking behind it. For yourself first, then for other people.
Book a callThe Belief Coding® method
There is more going on under the surface than you believe.
Belief Coding® is a subconscious and somatic method, founded by Jessica Cunningham and taught by certified facilitators around the world. Explore it for yourself, or train to bring it to other people.
Work on yourself
Become a Belief Coder®
Build a practice
Open now · Starts 16 September 2026
The 12 Week Weight Loss Recode Clinical Study Do you want to be part of it?
Twelve weeks of group work on the subconscious patterns around food and habit, led by an Advanced Master Facilitator with Jess. Plenty of bonuses along the way, and this is the first cohort.
Find out more
Participants are invited to share their experience, with consent, so we can document the study.
The method
This is not positive thinking with a nicer name.
Belief Coding® gets to the root. It works with the beliefs and the subconscious programmes running quietly in the background, so the change happens at the source rather than on the surface.
A session is one to one and guided by a trained facilitator. You stay awake and in charge the whole way through. It is not hypnosis, it is not talking therapy, and it does not replace medical or psychological care.
- 01
It targets the root
The core beliefs and the subconscious programmes running underneath the behaviour, rather than the behaviour on its own.
- 02
It rewires the subconscious
A blend of neuroscience and energy psychology, used to work on limiting beliefs and lay down new ones in their place.
- 03
It aligns mind, body and soul
The bridge between the science and the spiritual side, because beliefs do not only live in your head.
- 04
It is built to last
Working at a subconscious level is what makes the shift hold, instead of wearing off by the following Monday.
The vision
We want to become world-class leaders in transformation. But for us to get there, it means you have to become one too. We need you.
That is the whole thing, really. Belief Coding® is not a certificate you put in a drawer. It is a method you do on yourself first, and then take to other people, and the standard we hold it to is the reason any of this works.
The research
Four peer-reviewed papers. Two on PubMed.
Belief Coding® has been put in front of academic reviewers rather than kept in-house. Here is exactly what has been published, so you can go and read it yourself.
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Innovative Approaches in Therapeutic Practices: The Framework of Belief Coding®
Double blind peer reviewed · DOI 10.21275/SR25116142135
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Neural Correlates of Belief Coding: An EEG Study on Neurophysiological Changes in a Novel Therapeutic Approach
64-channel EEG, 60 participants and a control group of 8 · DOI 10.69980/ajpr.v28i5.381
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EEG-Based Evidence for Belief Coding Therapy in Treating Mental Disorders: A Cross-Sectional Interventional Study
Double blind peer reviewed · DOI 10.7759/cureus.93713
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An Exploratory Clinical Study of Structured Psychological Intervention for Menopausal Symptom Management
Exploratory clinical study · DOI 10.7759/cureus.107380
We would rather point you at the papers than tell you what they prove. They are early-stage studies with small numbers, and we are still adding to them.
Our next study
The 12 Week Weight Loss Recode Clinical Study
Starts 16 September 2026. Participants are invited to share their experience, with consent, so it can be written up properly. If you want to be in the first cohort, this is the one.
Join the study
Limited places · £297 joining fee
Become a Belief Coder®
Do the work on yourself. Then take it to others.
You train in it by going through it. Three stages take you from your first session to working with a whole room, and two more programmes go their own way from there.
Train in Belief Coding®
Deeper learning
Advanced course
Instead of one belief at a time you work with several at once, and with the identity sat underneath them that keeps putting them back. More outcome-led, so you name the big goal and clear what stands in front of it.
Book a callOne to many
Masters course
For Belief Coders who want to work with a room instead of a chair. The scaling side of the work, the business growth and strategy that goes with it, and time with people who have already built it.
Book a callThe full package
Our signature programme
Practitioner to Powerhouse
If you want the lot in one place, this is the one. Facilitator and Advanced certification, the business built around it, and the support and community that keeps you going while you do it. Twelve guided weeks, with accountability and success coaching all the way through.
Built on our five pillars
- Master
- Build
- Own
- Convert
- Become
A modality of its own
Subconscious Somatic Release®
Jess's second modality, and the work in its most physical form. Subconscious work brought together with breathwork and somatic release. A certification in its own right, and it stacks with Belief Coding® if you have already trained in that.
What it brings together
- Subconscious
- Breathwork
- Somatic release
Certified facilitators worldwide
2,300
Trained by Jess, working in their own towns, with their own people.
Toolkits
Tools to put in your clients' hands.
Five interactive tools, yours to use in sessions, give away, or sell on.
These were built with our facilitators in mind, because the whole point is putting things in your hands that actually help you succeed. World-class businesses, and the life you want round the outside of it, whether that means more money, more time, or something only you can name.
Volume I · Available now
The Belief Coding® Toolkit, Volume I
£397- All five client tools, ready to use
- Put one out free as a taster and let it build your list for you
- Sell them on, on their own or as a bundle of five
- Add them to your sessions and packages so what you sell is worth more
- The Getting Started Pack: pricing guidance, email scripts and social templates
- A launch event walkthrough video
- Option to have all five rebuilt in your own branding
Volume II · In development
The next five tools are being built
Volume I gave your clients somewhere to start. Volume II is being built for what comes after that, and facilitators who already have Volume I will hear about it first.
Hear it first in the groupThe community
Come and find your people
Belief Coding® for the Game Changers, Pattern Breakers and Money Makers
Our Facebook group is where the real conversations happen. The subconscious beliefs running the show, the patterns that keep repeating no matter how much work you have already done, and what it takes to break them. Teachings, honest conversations, and everything going on inside the Belief Coding® world.
Join the group
Follow on Instagram
Free to join. If you are here to stay comfortable and follow the rules, it is not the group for you.
Coming soon
Find your Belief Coder®
Our facilitator directory is being added to this site soon, so you will be able to search for a certified Belief Coder® near you or online. In the meantime, get in touch and we will help you find someone.
Email us to find a facilitatorJess's Favs
The things Jess actually uses
Books she keeps buying for other people, kit that earns its place, and the odd everyday thing she will not shut up about. Not a sponsored list.
Books
On the shelf
The ones she recommends most often, and why.
Jess's picks to be added
For your practice
Kit that earns its place
What she keeps in the room on a training day.
Jess's picks to be added
Everyday
Bits and bobs
Consumables, the coffee, the daft little thing that makes the morning work.
Jess's picks to be added
Listening
In her ears
Podcasts she has on between events.
Jess's picks to be added
Meet the founder
It started with Jess.
Jess did not build Belief Coding® out of a textbook. She built it out of the bit of her life she would rather not have had. A single mum on benefits, at the point where nothing was working, and no amount of being told to try harder was going to shift it.
What got her out was the thing she has since written down, trademarked and taught to over 2,300 people. She runs a multi-million pound business now, with clients all over the world and a team of trainers and coaches teaching the work alongside her.
If you have met her you will know she is super high energy, good fun, and ridiculously invested in other people getting somewhere. Building a business, doing the work on themselves, getting out of their own way. That is the bit she absolutely loves.
Belief Coding® is not a personal brand though. Jess is the founder, and there is a team behind her running the coaching, the training and everything that holds it together.
- Founder of Belief Coding®
- Reached the interview round of The Apprentice
- Mum of six
- Lancashire born, based in Halifax
The team
The people who hold it up.
Coaches, trainers, researchers and the ones behind the scenes making sure the whole thing actually works.
Jess Cunningham
Founder
Nat Costello
Vision Implementer
Tammy
Lead Coach & Trainer
Carrie
Head of Research & Socials
Elaine Park
Finance & Operations
Nicola
Customer Services
Dorne McLoughlin
Head of AI
Carolina
Funnel Expert
Finance
Accounts & billing
Ways to pay
Whichever way suits you. Everything is taken through our secure checkout, and Klarna is available there too.
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